Instagram is a powerful platform with over 1 billion monthly active users. That’s a lot of potential customers! If you’re a business owner, you may be wondering how you can tap into this vast market. Luckily, selling on Instagram is easier than you might think. In this blog post, we’ll give you a step-by-step guide on how to sell on Instagram. Let’s get started!
Step 1. Convert to a Business Profile
The first step in selling on Instagram is to convert your personal profile to a business profile. This is a simple process that can be done in the settings menu of your app. Once you’ve converted to a business profile, you’ll have access to features such as contact buttons and insights (more on that later).
Step 2. Hashtag (keyword) Research
Hashtags are one of the most powerful tools at your disposal on Instagram. They can help increase the reach of your posts and make it easier for potential customers to find your products or services.
But with over 500 million hashtags in use on Instagram, it can be tough to know which ones to use. That’s where hashtag research comes in. By using tools like Hashtagify, you can find popular (but not too popular) hashtags related to your business. Just remember to mix things up and use a variety of hashtags so you don’t look spammy.
Step 3. Start Running Ads Campaigns
Organic reach on Instagram is declining, which means it’s getting harder and harder to reach potential customers without running ads. Luckily, Instagram ads are relatively inexpensive and easy to set up.
You can use ads to promote individual posts or get people to visit your website or sign up for your email list. Just make sure your ad creative is eye-catching and relevant to your target audience.
Step 4. Try Instagram Shopping
If you have an online store selling physical products, you should definitely take advantage of Instagram shopping. This feature allows users to browse and purchase products without ever leaving the app. To get started, simply upload photos of your products and tag them with the relevant product information (price, name, etc.).
Then, make sure your website is connected to your business profile so users can be redirected to your site when they click on a product they’re interested in purchasing.
Step 5. Partner with Influencers
Influencer marketing is a great way to get your products or services in front of potential customers on Instagram. And since influencers typically have engaged audiences that trust their recommendations, there’s a good chance that people will buy what you’re selling if an influencer recommends it.
To find influencers who are a good fit for your business, search for relevant hashtags (e.g., #fitnessblogger if you sell fitness products) and take a look at the profiles of the people who come up in the search results. Reach out to any promising prospects and see if they’re interested in working together.
Selling on Instagram
If you want to tap into the vast market of 1 billion monthly active Instagram users, follow the steps outlined in this blog post!
Instagram is one of the best platforms for selling products online, period. By following the steps we outlined above—converting to a business profile, using strategic hashtags, running ads, taking advantage of Shopping features, and partnering with influencers —you can start driving serious sales for your business.
Just remember that success on any platform takes time and effort, so be patient as you build up your presence and operation on Instagram. With these tips in hand, you should be well on your way to ramping up sales through the power of Instagram!
If Instagram isn’t the right fit for you, then check out our post on the best websites to sell stuff.
Final Thoughts
If you want to make money on Instagram, don’t be afraid to spend some money. A small budget should not deter you from committing to the platform and buying into it as a profitable channel. By following the five steps outlined in this post, you can seriously increase your sales via Instagram. So what are you waiting for? Go for it!
If you’d like to learn more about how to sell online with Instagram why not check out their guide on how to start selling on Instagram.
