A landing page is the first thing your potential customers will see when they visit your website. It is your opportunity to make a good first impression and convince them to stay on your site and learn more about your product or service.
More content does not always mean more conversions – it depends on the product, brand, and user. The same goes for navigation – it can be helpful or distracting on a landing page, depending on the goal of the page. Ultimately, it is more important to focus on what the users want and need than to blindly follow best practices.
While there is no such thing as a perfect landing page, there are certain common practices that can help you create a successful one. Context is key when determining what will work for your particular landing page.
What Makes a Good Landing Page?
While every landing page is different, there are certain elements that all successful ones have in common. A good landing page is:
- Keep it Simple
When it comes to landing pages, less is often more. Don’t try to cram too much information onto the page. Instead, focus on delivering a clear and concise message. Remember, you want to make it easy for potential customers to understand what you’re offering and why they should care. If your landing page is too complicated, you’ll lose their attention (and their business).
- Focus on the User
It’s important to remember that your landing page is all about the user. What do they want? What do they need? How can you help them? Keep these questions in mind as you create your landing page. If you can provide value and solve a problem for your users, you’ll be more likely to convert them into paying customers.
- Use Images and Videos
People are visual creatures, so it’s important to use images and videos on your landing page. This will help grab their attention and hold their interest. Just make sure that your visuals are relevant to your business and support your overall message.
- Include a Call-to-Action
Your call-to-action (CTA) is one of the most important elements of your landing page. This is what tells users what you want them to do next (e.g., buy now, sign up for a free trial, etc.). Make sure your CTA is clear, concise, and visible. You also want to make sure it’s relevant to the rest of your page. For example, if you’re selling a product, your CTA should be something like “Buy Now.”
- Test, Test, Test
Once you’ve created your landing page, it’s important to test it out before going live with it. Create a few different versions of your page and test different elements (e.g., headline, copy, CTA) to see what works best with your audience. There’s no magic formula for creating the perfect landing page—it all comes down to trial and error (and a whole lot of testing).
- There is no perfect landing page, but there are common practices.
- Context is key when determining what will work for a given landing page.
- More content does not always mean more conversions – it depends on the product, brand, and user.
- Navigation can be helpful or distracting on a landing page, depending on the goal of the page.
- It’s more important to focus on what the users want and need than to blindly follow best practices
First impressions are everything, so it’s important to make sure that your page looks good and conveys the message you want it to. Keep the design simple and clean, and make sure that the most important elements (such as your headline and call-to-action) are prominently featured.
In addition, pay attention to the colors you use; studies have shown that certain colors can have a subconscious effect on people’s emotions, so choose wisely. By keeping these design tips in mind, you can create a landing page that is both visually appealing and effective at converting visitors into customers.
SEO, or search engine optimization, is one of the most important aspects of creating a successful landing page. After all, if your page doesn’t show up in the search results, potential customers will never even know it exists. Check out these simple SEO tips to keep in mind when creating your SEO Strategy.
Creating a high converting landing page doesn’t have to be complicated or time-consuming—just follow these simple tips! And don’t forget to test out different elements until you find what works best for your business and your audience. Good luck!