Email marketing is one of the most effective ways to reach and engage with your target audience. From a study of 1,000 small business owners, email marketing was ranked as the second most effective medium for building brand awareness.
Email marketing has the highest return on investment for small businesses Marketers who use segmented campaigns. By leveraging the power of email, you can easily build relationships, generate leads, and drive sales. But to do this effectively, you need to choose the right email marketing service.
With so many options out there, how do you know which one is right for your business? Here we will discuss the 7 best email marketing services available in 2023 to help you make an informed decision.
What Is Email Marketing?
Email marketing is a process of sending operational, promotional and commercial messages to segments people, via email. It’s an important way to market your business online, and even small websites can use it to promote their business, launch sales from customers, or solicit business from potential customers.
What Is The Best Email Marketing Software For Small Businesses?
To help you make a decision, we’ve put together a list of the best email marketing software, services and platforms, based on our own experience and extensive research. We’ll cover everything from the basics to more advanced features so you can find the perfect solution for your business.
Convertkit is an email marketing software that’s designed for small businesses. It comes with a range of features, including customizable opt-in forms, email templates, autoresponders, and email list management. Converterkit also offers integrations with a number of popular web applications, making it easy to add your email subscribers to your existing customer database.
As your business grows, so does your needs. ConvertKit recognizes this, and offers three pricing plans that are designed to accommodate businesses of all sizes. The free plan is perfect for small businesses or those just getting started, and comes with all the essential features you need to get started. For businesses that are starting to gain momentum, the Creator plan provides access to powerful features that will help you keep up the momentum and grow your business.
And for businesses that are ready to take their email list to the next level, the Pro plan provides all the features of the Creator plan plus deliverability reporting and subscription engagement scoring. With ConvertKit, you can be confident that you have a scalable email solution that will grow with your business.
Pricing: Converterkit offers a free plan for up to 500 subscribers, and paid plans start at $29/month for up to 2,500 subscribers.
MailChimp is an easy-to-use platform with tons of features including customizable templates for newsletters and announcements; automated drip campaigns; segmentation; A/B testing; detailed analytics; social media integration; eCommerce tools; and more! Plus it has five different pricing plans available so you can pick one that works best for your business needs (even if it’s free!).
MailChimp offers a free 60-day trial with no credit card required. The free trial includes all of Mailchimp’s core features, such as 100’s of email templates to choose from, subject line tester, and basic KPI reports. Mailchimp’s Plus plan is their most popular option and is only $45 per month. It includes all of the Mailchimp’s automation features, such as dynamic content, which lets you personalize your content for each subscriber. Their Plus plan also includes top features such as their segmentation tools and comprehensive KPI reports. If you’re looking for a powerful and affordable email marketing tool is the perfect solution. Sign up for their free 60-day trial today!
Constant Contact is one of the most popular email marketing services on the market. They offer a wide range of features, including templates, autoresponders, segmentation, and reporting. They also have an intuitive user interface which makes it easy to create engaging emails without any technical knowledge. Additionally, they provide a variety of pricing plans to accommodate businesses of all sizes.
Constant Contact Pricing
They offer a free trial with no credit card required, and you can save 15% if you prepay for 12 months. Both plans come with a 30 day refund option. The prices promoted are based on up to 500 subscribers. The two plans are the ‘Core’ plan and the ‘Plus’ plan. The ‘Core’ plan is less than USD10 per month and comes with 100’s of email templates to choose from, subject line tester, and basic KPI reports and segmentation features. The ‘Plus’ plan is USD45 per month and comes with a full suite of ‘Automation’ features so you can really focus on the other parts of a campaign such as sales.
This plan also provides dynamic content that lets you personalize content using the details you collect from your subscriber (such as their geographical location), and top features such as A/B testing and contact segmentation. If you’re looking for a comprehensive and affordable email marketing platform, Constant Contact is definitely worth considering.
GetResponse is another great option when it comes to choosing an email service provider due to its comprehensive feature set which includes autoresponders, segmentation tools, analytics & reporting functions as well as integrations with various third party applications & platforms like Salesforce & Google Analytics making it extremely versatile! Plus their pricing structure is highly competitive among other similar providers on the market today!
Get Response offers a free trial with no credit card required to sign up. The free trial is for 60 days only. If you prepay for 12 months, you’ll save 15%. Both options offer a 30-day refund policy. Prices are based on up to 500 subscribers. There are two plans: Core and Plus. Core is less than $10 per month and comes with 100s of email templates to choose from, subject line testing, and basic KPI reports and segmentation features. Plus is $45 per month and comes with a full suite of automation features so you can focus on other parts of a campaign, like sales. This plan also provides dynamic content that lets you personalize content using subscriber details like geographical location, and top features like A/B testing.
ActiveCampaign is a comprehensive email marketing platform that offers a wide range of features, including automation, segmentation, and CRM integration. It’s also very affordable, with plans starting at just $9 per month for up to 500 subscribers.
ActiveCampaign has a 60-day free trial makes it easy to get started, and their prices are very competitive. Their Core plan starts at less than $10 per month, and their Plus plan is their most popular option, starting at $45 per month. Both plans come with a 30-day refund option. The Plus plan offers a full suite of automation features, making it easy to manage your campaigns. Additionally, the Plus plan comes with dynamic content, so you can personalize your email content based on subscriber details. Overall, ActiveCampaign is an excellent choice for anyone looking for an email marketing service.
Sendinblue offers both free and paid plans making it accessible to businesses at all levels from startups to established enterprises. In addition to providing powerful stats tracking tools, Sendinblue also has built-in automation capabilities so you can easily create complex drip campaigns without having to manually send each individual message or manage multiple lists or segments yourself.
Sedinblue offers a free trial with no credit card required to sign up. The free trial is for 60 days only, but Sedinblue offers a 15% discount if you prepay for 12 months. Sedinblue also has a 30-day refund policy. Sedinblue’s prices are based on up to 500 subscribers. Sedinblue has two plans: Core and Plus.
Plus is Sedinblue’s most popular option. Core is less than USD10 per month and comes with 100’s of email templates to choose from, subject line tester, and basic KPI reports and segmentation features.
Plus is USD45 per month and comes with a full suite of automation features so you can focus on other parts of a campaign, such as sales. This plan also provides dynamic content that lets you personalize content using subscriber details, like their geographical location. Sedinblue’s top features are its automation capabilities, dynamic content, and robust reporting options.
Drip is a comprehensive marketing platform that offers a wide range of features, including automation, segmentation, and reporting. It’s also very affordable, with plans starting at just $49 per month for up to 5,000 subscribers.
Drip emails is a great way to keep in touch with your customers and promote your business. However, it can be time-consuming to create each email individually. Drip offers a free trial so you can try out their email automation features and see if they’re right for you. With Drip, you can create email templates and use segmentation to target specific groups of customers. You can also use their Dynamic Content feature to personalize each email based on the subscriber’s location or other information you have collected. Drip’s Plus plan is their most popular option, and it includes all of their automation features as well as some additional reports and features.
Prices start at less than USD10 per month for the Core plan, and the Plus plan is USD45 per month. Both plans come with a 30-day refund option. Drip is a great way to save time on your email campaigns and focus on other aspects of your business.
Have Questions? We Have Answers.
Frequently Asked Questions About Email Marketing
Email marketing is an essential tool for small businesses. Not only does it help you build brand awareness and grow your customer base, but when done right, it can also be extremely effective in driving sales and generating leads.
If you’re looking for an effective way to reach a larger audience and automate your marketing efforts then these 7 best email services are worth considering for 2021 (and beyond). Each one offers something unique but all share common features such as list building tools, analytics reports and automated campaigns helping businesses increase ROI from their digital outreach efforts significantly over time! So go ahead – explore your options now! Good luck!