Are you a small business owner, you know that staying ahead of the competition means being up to date on all the best social media management tools. With so many options out there, it can be hard to choose the right one for your needs. That’s why we’ve compiled a list of the five best social media management tools for 2023.
Whether you’re just starting out or have thousands of followers across all major platforms, these solutions will help make sure your brand is communicating effectively with its audiences.
Read on to learn more about the different features built into each platform so you can pick the one that is right for you.
Interested in growing your business through social media? You are not alone…..By 2026, 60% of millennial and Gen Z consumers will prefer making purchases on social platforms over traditional digital commerce platforms.
In fact, 73% of all marketers rank “increased acquisition of new customers” as their top outcome for social in 2021
30 Second Summary
•Social media software can provide businesses with valuable insights and ways to engage potential customers.
• Automating tasks such as post scheduling, analyzing your audience, optimizing your campaigns across multiple platforms, responding quickly to mentions and messages, and getting detailed insights into which posts are performing well can help you save time and deliver your social media marketing strategy more effectively.
• The five best social media management tools are Crowdfire, Hootsuite, Buffer, Sprout Social, and Social Pilot.
• Each tool has its own unique features and benefits that can help simplify your social media marketing efforts and reach more people with your message.
• Consider investing in a social media analytics tool to get insights into what’s working well and where there is room for improvement.
Social media is a great way to connect with customers, promote your products or services, and build brand awareness. If you’re trying to manage social media through multiple platforms, it can be overwhelming. That’s where social media management tool comes in.
They can help you understand what’s working, what isn’t, and gives you insights for future campaigns. With the right tool, managing multiple accounts becomes much easier than before. So if you’re looking for a way to simplify your social media marketing, consider investing in a social media analytics tool. It could be the best decision you ever make for your business!
Automation tools can save you time by allowing you to schedule posts in advance. These tools also make it easy for you to monitor conversations about your brand on social media.
5 Best Social Media Management Tools
1. Crowdfire – Best Overall Social Media Management Tool
2. Hootsuite – Best Social Media Marketing Tool
3. Buffer – Best Free Social Media Management Plan
4. Sprout Social – Best Social Media Listening Tools
5. Social Pilot – Best Social Media Analytics Tools
Crowdfire is quickly becoming a must-have for anyone with an online presence. It offers 19 million+ users cutting edge features to maximize their visibility and help them deliver smart social media strategies.
In addition to sharing content, Crowdfire helps you grow more followers and mentions by automatically discovering articles and images that will love—so you never have to worry about coming up empty.
Moreover, the platform has highly competitive pricing plans, adds on extras easily, and its transparency means you’re always in control of your content. Not only does it enable you to pre-schedule posts at the times of your choice, but also provides extensive analytics that help track outreach efforts and monitor website traffic from each post from each network. With Crowdfire, you can make sure your timelines are buzzing every day with relevant, engaging content.
That’s why it’s the go-to tool for countless people looking to optimize their social media strategies!
- Content Curation
- Scheduling publication
- Competitor Analysis
- Report customizer
- Mention Monitoring and Instant reply management
- Crowdfire offer 5 plans, the basic option is FREE.
- Plus plan starts at $7.48 p/m and is recommended for Start up’s and Solopreneurs
- The Premium Package is $37.48 p/m and covers everything a medium business needs to manage its social media presence.
- VIP package $74.98 p/m and is geared towards large companies and digital agencies.
Hootsuite is the leading social media management platform, and for over a decade it has been helping businesses use social media to increase their visibility and reach. Hootsuite’s powerful tools make it easier to schedule posts, track analytics, and collaborate with team members.
Hootsuite also has a free plan perfect for small businesses just beginning their social media journey. With Hootsuite you can easily create, manage, and publish content across popular social networks from a central dashboard. It also lets you take advantage of its Social Commerce messaging feature that helps you provide exceptional customer experiences with no extra effort.
Hootsuite helps you build your brand while simplifying your marketing efforts and providing in-depth customer insights – making it the ideal choice for launching successful digital campaigns!
- Publish and schedule
- Engage customers
- Manage incoming messages from multiple social channels
- Monitor activity
- Advertise content
- Analyze results
Hootsuite offers 4 x plans. 2 of which are tailored for the needs of small businesses and come with a 30 day free trial. Which means you can test the software out and be sure it meets your needs before committing to a purchase.
- Professional Plan starts at $49 p/m and lets you manage 10 Social accounts, Unlimited posts, Post scheduling and full access to messages in one inbox
- Team costs $249 p/m and is ideal for a lean start up as it comes with full access for 3 users and manages up to 20 accounts.
Buffer is a powerful and reliable marketing tool for ambitious businesses and people who want to build their audience organically. Its intuitive features, such as post scheduling, analytics and team collaboration tools give users the tools they need to craft engaging content that stands out from the competition.
It also includes access to various integrations with Zapier, IFTTT and other platforms such as Dropbox, and Google Drive, which allows users to easily share their content on multiple channels. Buffer’s suggested hashtags, businesses can increase their reach quickly and make sure their content reaches the right audiences.
With its easy-to-use interface and great feature set, Buffer is a must-have for businesses looking for an affordable solution for building an audience organically.
- Planning and scheduling; Management & Custom posting schedules
- Instagram scheduling features
- Performance overview report
- Engagement: Respond to Facebook comments and Instagram, Sentiment labels
Buffer 4 plans in total. Their first plan is free and offers the basics, so you can sign up and test it.
- The Essential plan is only $5 p/m and comes with a 14 day free trial.
- The Team plan is $10 p/m and comes with a 14 day free trial.
- Agency package $100 p/m and manages up to 100 channels and comes with a 14 day free trial.
Sprout Social offers a comprehensive and powerful social media management solution, allowing businesses to get the most out of their presence on social media. With Social Sprout, you can track and gather trends and insights from their social engagement data for informed decision-making. Social Sprout’s platform promotes user adoption through its usability, customer support satisfaction and commitment to delivering ROI.
Social Sprout is trusted by more than 30,000 businesses from all over the world, from small startups to renowned organizations. Social Sprout enables social analytics, social engagement, content publishing, listening for conversations about your brand, automation for efficient workflow and collaborative partnerships among team members.
Top Features (which they’ve tailored for) Smaller teams, bigger challenges
- Publishing tools
Social Sprout’s publishing tools allow you to schedule and publish content across all of your social media channels from one central location. You can also customize your content for each individual channel, as well as track the performance of your posts with detailed analytics.
- Engagement tools
Social Sprout’s engagement tools help you to quickly and easily respond to comments, messages, and reviews from customers across all of your social media channels. You can also use the platform to monitor social media conversations for keywords and brand mentions, so you can quickly jump in and engage with potential customers.
- Analytics tools
Social Sprout’s analytics tools give you detailed insights into the performance of your social media campaigns. You can track your reach, engagement, and conversions, as well as see which types of content are performing best on each channel. This information can help you to fine-tune your social media strategy for maximum results.
- Customer support
Social Sprout offers 24/7 customer support so you can always get help when you need it. The team is available via phone, email, or live chat, and they’re always happy to answer any questions you may have about the platform or your social media campaigns.
- Free trial
Social Sprout offers a free 30-day trial so you can try out all of the features before committing to a paid plan. This is a great way to see if the platform is right for you and your business before investing any money.
- The Standard plan starts at $249 p/m and comes with a 30 day free trial
- The most popular plan is the Professional plan and it costs $399 p/m and includes all the features and a 30 day free trial
Social Pilot is the perfect tool for any business looking to hit their social media marketing goals. This amazing and affordable program allows you to publish, schedule and customize posts across all major social media platforms with ease.
Scheduling is a breeze, allowing you to upload up to 500 posts in bulk! Social Pilot also provides valuable analytics and reports that allow you to keep track of your progress, or you can share them directly with your clients using Social Pilot’s convenient branding feature.
Social Inbox allows you to continue the conversation easily, ensuring that customers’ queries remain attended and nothing slips through the cracks – making Social Pilot the ideal choice for any marketer!
- Engagement Tools: Social Pilot’s engagement tools help businesses to interact with their customers and followers on social media. The platform provides users with a range of features, including the ability to post updates, respond to comments, and track engagement metrics.
- Reporting Capabilities: Social Pilot’s reporting capabilities help businesses to track their social media performance. The platform provides users with a range of reports, including detailed posts analysis, social media insights, and competitor analysis.
All packages come with a 14 day free trial and if you pay annual, you’ll make a savings of 15%.
- Professional $25.50 p/m: 10 Social Media Accounts and 1 user
- Social Pilot Small Team costs $42.50 p/m and lets you manage 20 Social Media Account with 3 users
- Their Agency package is their most popular option and costs $85 p/m
Social media tools help you manage your social networks efficiently at scale. They can help you with tasks such as scheduling posts, analyzing your audience, and optimizing your campaigns across a number of platforms.
This way, you can respond quickly when someone mentions or messages your brand online. There are many other benefits of using these types of tools as well including analytics reports and detailed insights into which posts are performing well. So if you’re serious about growing your business through social media, be sure to invest in the right tools.
Social Media provides many benefits for your business such as Brand awareness Increase brand awareness – With over half of the world’s population using social media, platforms like Facebook, Instagram or Twitter a natural place to reach new and highly targeted potential customers.
Increase website traffic: Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post. (You can even use UTM tracking tags to collect data on your click-throughs!)
Participating in social chats can also be a great way to increase your visibility, get attention from new people, showcase your expertise, and drive traffic to your website. (Though make sure to go beyond self-promotion to offer real value!).Include your website address in all of your social media profiles so that people who want to learn more about you can do so with one easy click.
Generate leads: Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products. Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads.
Boost sales: Your social accounts are a critical part of your sales funnel—the process through which a new contact becomes a customer. (Lingo alert: this is called social selling!). As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product search and ecommerce. The time is right to align your social marketing efforts with sales goals.
Okay, so let’s talk about the factors you should take into account when deciding which social media tools to use.
Curating and Social Media Posting
Tools for curating content and posting to your social media come with an array of features such as “smart queues” which create a posting schedule for you based on audience activity and past performance, or “auto-posting” which means the tool will post your content at predetermined times.
Some tools even suggest content to post that is tailored to your audience or interests, and many of them also have a media library where you can store images and videos making it easy to add to posts. Another feature that many posting tools come with is auto-fill. When you have a gap in your queue, your highest performing posts will be pulled in to fill in space.
Relationship Building and Customer Relationship Management (CRM)
If you need to keep track of your customers, you’ll need a social media tool that includes CRM (Customer Relationship Management) functionality. This will help you do things like: get referrals and leads from social media, reach and engage with customers, find influencers to connect with, and store customer profiles. CRM tools give you the opportunity to serve your customers better than before and build stronger relationships.
There are social media management tools that include collaboration tools. With these tools, you can work with your team on content, social media posts, and other tasks. This will help you to organize your communications and projects in one place. The tool will be accessible to everyone on your team.
Analytics are key to any successful social media marketing strategy. They let you monitor your posts, pages and accounts so that you can understand what is working with your social media campaigns or not. Analytics also give insight into who is viewing/interacting with each post or update. Another advantage of using analytics is that you can see everything in one place, instead of having to sign in to different platforms and check your analytics individually.
There are a few things to keep in mind if analytics are especially important to you:
If the reports are clean and easy to read, you can simply download them and then send them along to the client, management. Some tools won’t just measure results – they’ll give you recommendations on how to improve your performance.
If you need more features, look for a social media management tool that has integrations and unique features. For example: competitor analysis so you can see what they’re doing right and where they’re leaving gaps, do-it-yourself landing page builder to give you control over where you direct your audience, Facebook contest apps so you can create a Facebook contest right from the management tool, and in-depth management for platforms such as being able to follow or unfollow people on Twitter right through the management tool.
There are many different tools that you can use to manage your social media accounts. However, if you want a tool that has all the features, you should look for an all-in-one tool. Just be aware that even all-in-one tools have some features that are missing.
To find the right comprehensive tool, think about the features you do and don’t need. You want to find a tool that includes what you need without having too many features that you will never use. All-in-one tools can do things like: Analytics and reporting, Monitor multiple social media accounts simultaneously, Respond to customers via various communication channels, Schedule social media posts.
Customer Support is an essential part of any social media management tool. The more features your social media management tool has, the more you’ll need to rely on customer support. You need to make sure that your customer service team can respond quickly and be friendly, helpful people when you have questions or problems with using the program! You should also make sure you can troubleshoot on your own to solve minor problems.
When it comes to usability it is important to try out the tool before you decide to buy it and connect it to your platforms. The tool should be easy to use, intuitive and have automation capabilities to complete simple and repetitive tasks. small businesses may need more advanced features than what is included in basic tools. And companies that focus on a specific type of marketing might find an easier-to-use tool with only the basics meets their needs. Social media tools come with a lot of choices, so you can find the perfect one for your business’ goals.
Have Questions? We Have Answers.
Frequently asked questions about Social Media Management Tools.
Social Media Management tools can provide your business with valuable insight and ways to engage potential customers. From automating tasks such as post scheduling, Easily analyzing your audience, Optimizing your campaigns across multiple platforms, Responding quickly to mentions and messages, Getting detailed insights into which posts – Everything you need to deliver your social media marketing strategy.
We hope you’ve found this article helpful and insightful. If so, we urge you to explore our other blog posts on social media marketing tips for small business owners. Our goal is to help as many entrepreneurs and marketers as possible grow their businesses through the power of digital and automation tools that allow them to focus more time on what they do best – making great products and providing excellent service! Which one of these SaaS solutions have you tried?
Leave a comment below with your thoughts!