affiliate marketing is an online sales tactic that lets a product owner increase sales by allowing others targeting the same audience – “affiliates” – to earn a commission by recommending the product to others. Usually, affiliate marketing is when a merchant or website owner rewarded affiliate for each visitor or customer brought about by the affiliate’s own marketing efforts.
Affiliate marketing will continue to grow in popularity as eCommerce grows. With more and more consumers purchasing items online, businesses will increasingly turn to affiliate marketing as a way to connect with potential customers and promote their brand. It is estimated that expenditure on affiliate marketing in the United States could reach $8.2 billion by 2022, up from $7.4 billion in 2021.
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